The three models, plainly
Weee is a big online Asian grocery marketplace with many sellers and a wide catalog. Selection is broad, but delivery speed, stock and fees depend on the item and your region.
Hmart is best known for its physical stores; online ordering exists but leans on store-based fulfillment and regional availability. Great if there's a store near you, less uniform coast to coast.
HICHEN Asian Market is a focused single-seller shop. We import and stock our snacks — latiao, planet cups, chocolate bites — in our own US warehouse, so a US order ships the next business day with no ocean-freight wait and no customs surprise.
Side-by-side
Delivery: HICHEN ships from US stock in 1 business day (most addresses 2–4 days). Marketplaces vary by seller and distance. Hmart depends on store fulfillment.
Membership: HICHEN requires none — just order. Other platforms may use membership or minimum-order models; always check checkout.
Selection focus: HICHEN centers on craveable chili snacks and nostalgic treats rather than a full grocery run. If you want a 5,000-item cart, a marketplace fits; if you want a quick box of latiao, we do.
Free shipping: HICHEN offers free standard US shipping over $35, same as many rivals — but without a membership gate.
Shop US-stocked snacks →Frequently asked
Is HICHEN a marketplace like Weee?
No — we're a single-seller shop that stocks our own warehouse. One source, one fast ship, no seller roulette.
Which is best for a first-time buyer?
If you've never tried latiao, the First-Timer Variety Pack spans Heat 1–5 and ships from US stock in a day — the lowest-friction way to start.