Our story

We love the chili-oil strips, the chocolate cups, the little wafer rolls — the snacks that taste like home, or like a dare. The problem was never only shipping. It was that the good stuff was scattered, unlabeled, and guesswork: you never knew your spice until the package bit back.

So we built HICHEN Asian Market — a real aisle of Asian snacks we actually eat and trust. A heat scale that means something (Heat 1 to 5), a first-timer pack so you don't commit to a case blind, and bundles that make sense. It's a market, not a warehouse.

And yes, we keep it stocked in a US warehouse and ship in one business day — because once you've found your snack, making you wait a month for it is just rude. But that was always the easy part.